coaches and other staff

meet the coaches

The people creating the next generation of cheerleaders

All of our coaches are fully qualified, individually insured, DBS checked and first aid trained to ensure the health and safety of your children.



Head Coach and Owner

Ben has been involved in the cheerleading industry since 2003 and has competed all over the world including Russia, Germany and USA.He has even been on ITV’s ‘Let’s Get Gold’ showcasing a Level 5 routine.

Ben is fully qualified in stunts and tumbles up to level 5 and has been picked to compete with Unit Black this season.

After taking part in competitive cheerleading for over 10 years, winning many trophies and coaching for 11 years, Ben left to fulfil his dream of setting up his own team back in 2016. 



Coach, In-House Choreographer

Jade has been a competitive cheerleader for over 13 years and has competed all over the Uk, as well as earning 1st place Grand Champions in America.

Jade has competed in routines and stunt groups from level 1 through to level 4. However, her individual skills include partner stunting and level 5 tumbling.

Not only is she an experienced, successful cheerleader, she is also a great choreographer and coach, passing on her skills and techniques to the next generation of cheerleaders.



Coach and Head of Marketing

Dani has been cheerleading for over 10 years, previously coming from a competitive dance background. She has competed all over the UK in both routines and stunt groups from level 1 through to level 4.

As well as coaching our youngest team, Diamonds, she coordinates and runs all Smart Cheer marketing and events. This includes building and updating the website, creating campaigns on social media and organising fundraising events for the team.

Check Out Team Diamond >



Coach and Safeguarding Officer

Kayleigh has been a cheerleader for over ten years, competing in her first competition at the age of 8. She is now a fully qualified cheerleading coach as well as an A&E Nurse in Worthing Hospital. This will be Kayleigh’s second season as a coach and was picked for the energy she brings to each team. She takes her time to help our cheerleaders learn new tumbles and improve on their current techniques.



Recreational Class Assistant Junior Coach

Hannah has been with us for just a few years, with previous gymnastics experience. She is incredibly flexible and has an amazing passion for cheer. It’s because of her desire to achieve, consistent commitment and want to improve that made her the perfect candidate for our Assistant Junior Coach role. You will always see a smile on her face!


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Unit 6, Park, Durban Road Business Centre, Durban Rd, Bognor Regis PO22 9FE